SMM Specialist (Instagram+FB)

Job description

ROSES is looking for an in-house SMM Specialist to manage the brand’s social media in a structured
and systematic way. The main focus is Instagram. Facebook is used as a secondary channel.

We are looking for someone who works consistently, carefully, and is focused on measurable results.

Geography & focus

• Tallinn (Estonia)
• Helsinki metropolitan area (Finland)

Focus on local audiences, not global reach.

Responsibilities

• managing brand Instagram accounts (main channel);
• maintaining Facebook accounts (key content duplication);
• content planning and publishing;
• working on follower growth and engagement;
• performance analysis and basic reporting;
• if needed — proposing collaborations with local influencers / celebrities (by agreement).

KPIs

• monthly growth of relevant, high-quality followers;
• engagement rate;
• activity in stories and comments.

We evaluate consistency and dynamics, not one-time spikes.

Requirements

• experience managing Instagram accounts;
• understanding of metrics and KPIs;
• systematic and detail-oriented approach;
• experience in retail / e-commerce is a plus;
• experience with local markets is a plus.

We offer

• remote work format;
• stable long-term cooperation;
• clear tasks and expectations;
• compensation by agreement (fixed + KPI-based bonus possible);
• work with a strong, visually attractive brand.