Tartu mnt. 24 (Sissepääs Liivalaia poolt) 
The ROSES Story
ROSES is a hybrid flower and technology company combining direct sourcing, a wide selection, fair prices and modern digital solutions.
From an idea in Tallinn to an international network
A simple idea
The story of ROSES began with a simple belief: beautiful flowers should not be an expensive luxury. We set out to build a modern flower company offering a wide selection, consistent quality and fair prices.
Fewer intermediaries, greater control
From the beginning, we moved away from the traditional model of working through multiple local intermediaries. ROSES began sourcing flowers directly from growers and major European flower auctions. This allows us to control quality, refresh our selection regularly and offer customers more competitive prices.
A flower company with strong IT expertise
ROSES is not simply a flower company, but a hybrid of the flower and technology industries. Our expertise in e-commerce, automation and digital technology helps us manage orders, purchasing, inventory, logistics and customer service. As a result, we can process large order volumes faster, reduce unnecessary costs and continually improve the customer experience.
From a small project to a major retailer
The company grew rapidly. A small Estonian project became one of the country’s largest retail flower sellers. Today, we work with large volumes of products every day, create bouquets and serve both private and corporate customers.
ROSES expands beyond Estonia
Today, ROSES operates in Estonia, Finland, Latvia and Lithuania. In Finland, the company is represented by the ROSES24.FI brand. We have brought the same approach that shaped our development to each market: direct sourcing, a wide selection, affordable prices and modern technology.
Continuous development
ROSES continues to improve its service, develop its own technological infrastructure and expand its geographical reach. Yet our central idea remains unchanged: beautiful flowers should be accessible not only for special occasions, but every day.
Where we operate
ROSES operates across the Baltic countries and Finland
Direct sourcing
We work with growers and major European flower auctions.
Wide selection
We refresh our range regularly and work with large flower volumes every day.
Fair prices
We reduce the number of intermediaries to avoid unnecessary markups.
Strong IT expertise
We develop e-commerce, automation and our own technological infrastructure.
“Beautiful flowers should be accessible not only for special occasions, but every day.”